Challenge:

The Girlfriend Collective is a small but mighty newcomer to the women’s activewear industry with a mission is to change the world of fashion in a sustainable and ethical way, and to do so, they needed to make some new hires. Because the current team of six was so busy in the growth and production of their new products, they had no time to recruit on their own and in recruiting, too, wanted to make sure to maintain their strong brand.

Solution:

The Girlfriend Collective had a resume database with a talent pool of interested candidates that needed to be assessed. Recruiting Bandwidth started by optimizing job descriptions and discussing the ideal profile with the team. Though there were some strong applicants already through the existing applicant pipeline, Recruiting Bandwidth started targeted candidate outreach to reach local talent with the right skills for the job. With such a purpose driven company mission and a brand message that was already resonating with their audience, the outreach had great response rates.

Of course, not every candidate ends up being the perfect match. But how do you let candidates down easily, the same candidates that could be potential customers? The focus throughout the hiring process is to not only find the right talent, but to have a great candidate experience. Recruiting Bandwidth pitched the idea of sample giveaways of Girlfriend Collective’s products to candidates rejected late in the process to thank them for the time and enthusiasm they had shown for the company. In collaboration with the Girlfriend Collective team, we rolled out “project gift bag” and had great responses from candidates:

“I will gladly take you up on your offer of sample product! I joked to my fiancé that this is the best rejection email I’ve ever received. Thanks again for the timely updates and transparency throughout the process – I definitely appreciated it and hope to stay in touch.

“I appreciate your offer for GFC clothing. I will proudly wear it and keep spreading the word.”

“Thanks so much for the gift, and for taking the time to interview me. I appreciate you reaching out! Please think of me in the future if your team has marketing positions available. I’d love to interview again.”

“Thank you for the response! I recently talked to my old colleague… who was just recently hired. She said great things about the company and if nothing else, Girlfriend Collective has a new customer from me!”

“Thanks for circling back. I’m disappointed not to meet you all in person, but am glad you have some good candidates to move forward with. There is some more good news here though: I am now a total fangirl! I ordered the Topanga Bra in Ivory a few weeks ago. I’m really looking forward to receiving it, loving it and telling all my friends. Good luck with what’s ahead and thank you for helping the cause for cleaner oceans and clothing!”

“I just wanted to say thank you for sending the leggings. They are amazing! I also wanted to say thank you for giving me the opportunity to interview with you. I hope if another position becomes available in the customer service department, you will think of me.”

“Wow – I am so excited to try your products! I was reading all about the process that goes into making your leggings and bras so I have to admit I am very curious!… I am really excited to watch your progress (and follow you on instagram!)”

“ I got your gift in the mail the other day, and I was so excited. I am very impressed with the quality of the product at such a sharp price point! I have already run in them twice and I am obsessed.”

“I wanted to thank you for the leggings and bra you sent.  My spouse (who is quite selective about her active wear) absolutely loves them especially the bra. With product(s) like this I think the future of the company is bright.”

Results:

With three hires thus far, Girlfriend Collective’s team of full time employees has grown substantially. With strong positive candidate responses to the recruiting and hiring process, the future for growth is strong when the Girlfriend Collective next considers future expansion.

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